Welcome to our insight page
Ideas, experience, and evidence, from brand builders to brand creators.
Our Insights page brings together everything we’ve learned helping thousands of brands formulate, manufacture, and scale since 1978.
From expert advice to real-world success stories and common client questions—this is where strategy meets execution.
Brand Builders – Our Latest Insights
Strategic thinking and practical advice from the Shieling team
Explore articles written by our in-house experts covering everything from product development to commercial viability and manufacturing trends.
Success Stories – Our Clients’ Best Practice
How ambitious brands scale with Shieling behind the scenes.
Explore our case studies and how they showcase the products, partnerships, and processes that helped our clients succeed.
From startup ranges to national launches: this is what brand-building looks like in action.
Quick Answers to Common Questions to help you get started
We’ve compiled Straightforward answers to the most common questions we hear from founders, marketers, and product leads.
What’s your minimum order quantity (MOQ)?
We offer manufacturing flexibility starting from as low as 1,000 units. Our systems are designed to scale with you — from early-stage production to full commercial volumes — without compromising quality or delivery performance.
How long does it take to develop a product?
Timelines can vary depending on the complexity of the formulation, regulatory requirements, and packaging logistics. While the exact duration isn’t specified in our materials, we take a strategic, feasibility-first approach to ensure your product is commercially viable and scalable from the outset. For tailored guidance, we recommend an initial consultation.
Can I supply my own ingredients or packaging?
This can add complications but is not impossible. For accurate guidance on this, we suggest contacting our procurement team directly so we can assess feasibility based on your project’s needs and our production standards.
Do you manufacture products for international markets?
Yes. We manufacture for brands across New Zealand and Australia, and our certifications (including GMP for cosmetics, BioGro, and Nature) align with global expectations for quality and compliance. While we operate under New Zealand’s regulatory framework — which offers agility and efficiency — we build products designed to meet the demands of international markets.
