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Everblue – Success Story

Clean, calm and conscious. Everblue's premium and naturally derived personal wash and haircare products are made in New Zealand from PETA certified vegan and cruelty-free ingredients, infused with nature's botanicals and carefully formulated for that everlasting, everblue feeling.

What needs or challenges did you face that led you to look to Shieling for a solution?

We wanted to create an FMCG brand of natural products that actually worked. Being focused on supermarkets meant we had to team up with a contract manufacturer that had the capacity to produce multiple products, and scale up with us as we grow.

Can you describe your selection process, and what was important to you when choosing a partner for contract manufacturing?

It was really important that we partnered with a contract manufacturer that had a great reputation, plus the knowledge and expertise needed to create products with a point of difference in a very saturated market. The quality of products that they created for us was outstanding. Their Chemists do a fantastic job delivering what you ask for.

What made you choose our company over the competition?

It really came down to customer service. Shieling bent over backwards to help us get started. Their knowledge and expertise were priceless when creating our formulations. They were really friendly, helpful and easy to work with, but most importantly, they saw potential and believed in what we were trying to achieve.

How were the process and the result?

We wanted to create a range of natural products that actually worked. The reviews on all our products have been overwhelmingly positive. We're now looking to expand into other personal care product categories, and into other markets globally. We really excited about the future and are looking forward to continuing this journey with Shieling – they have been with us every step of the way!

What would you tell others considering working with us?

I would definitely recommend Shieling to anyone considering getting into this type of industry. They are the best contract manufacturer in New Zealand. The products they create are of the highest quality. It's really important that you do your market research, understand what it is you want to create, where you position yourself in the market, who your competitors are, and how you can differentiate yourself from them. Shieling will help turn your dreams into a reality! Seeing your products on the supermarket shelf is an amazing feeling!

Ready to take the next step for your skincare or cosmetic brand? Get in touch, and let’s chat about how we can bring your dreams to life.

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